Creator intelligence and data analytics for Substack, Bluesky, Medium, podcasts and Snapchat

Creator Self-Analytics

See What's Actually Landing With Your Audience

See what's actually landing with your audience — broken out by subscribers versus followers, not blended into one number. Fine-tune what you publish for each group, and benchmark your growth against creators in your niche.

featured in

Vogue Digiday Elle Yahoo US Chamber of Commerce Co Magazine Vanity Fair

A single engagement number hides more than it reveals — a post that lands with casual followers isn't necessarily the same post that lands with paying subscribers, and blending the two together makes it hard to know what's actually working for either group. Subalytics breaks your own analytics apart by subscribers versus followers, so you can see what each audience actually responds to, and benchmark your growth against other creators in your niche.

Subscribers and Followers Aren't the Same Audience

Why Blended Metrics Hide the Real Picture

Subscribers

a smaller, higher-intent audience — often paying or opted in specifically for your content. What lands with this group is a signal about depth and loyalty.

Followers

a broader, lower-friction audience discovering your content passively. What lands here is more about reach and discoverability.

Why the split matters

a post can spike engagement with followers while barely registering with subscribers, or vice versa — and you'd never see that difference in a single blended metric.

Fine-Tune What You Publish for Each Group

["Once subscriber and follower engagement are visible separately, patterns tend to show up quickly: certain topics or formats consistently outperform with one group and not the other. That's actionable in a way a blended number never is — it tells you specifically what to publish more of, and for whom.", "This applies across the platforms Subalytics tracks, so you can see whether a pattern holds consistently or varies by where you're publishing."]

Benchmark Your Growth Against Your Niche

Your own numbers are hard to interpret in isolation — is a 3% subscriber growth rate strong or weak? Subalytics shows how your growth, engagement, and subscriber-to-follower mix compare to other creators in your category, so you have context instead of just a trend line pointing up or down.

See How Your Niche Benchmarks →

FAQ

Common questions

Subscriber metrics reflect your higher-intent, opted-in audience, while follower metrics reflect a broader, lower-friction audience — Subalytics reports them separately rather than blending them into one engagement number.

Yes — engagement is broken out by audience type, so you can identify which topics or formats land with each group specifically.

Yes — Subalytics benchmarks your growth, engagement, and subscriber-to-follower mix against other creators in your category, so your own numbers have context.

Subalytics covers Substack, Medium, Bluesky, Snapchat, and podcasts, so you can see how your performance compares across the platforms you publish on.

Contact us

Have a question or a custom use case?

Tell us what you're trying to monitor or search across, and we'll get back to you within a business day.

See Your Real Numbers, Split the Right Way

Connect your accounts and see what's actually landing with subscribers versus followers, benchmarked against your niche.