Media Monitoring & PR Intelligence

See Who's Covering Your Story Before It Breaks

Track brand and topic mentions across Substack, Medium, and Bluesky, build a contact database of the writers and creators actually driving the conversation, and get ahead of coverage instead of finding out about it after the fact.

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By the time a story shows up in mainstream press, it's often already been argued out, referenced, and shaped on Substack, Medium, and Bluesky for days or weeks. Subalytics tracks brand and topic mentions across those platforms as they happen, and builds a live database of the specific writers and creators actually driving the conversation — so PR and comms teams aren't finding out about coverage after the fact, they're watching it form.

Track Mentions Where the Conversation Actually Starts

Substack, Medium, and Bluesky, in One Feed

Brand and executive mentions

Get alerted the moment your company, product, or leadership is mentioned across tracked platforms.

Topic and narrative mentions

Track coverage of a broader story or issue, not just your own brand name, so you can see how the surrounding conversation is developing.

Competitor mentions

Apply the same tracking to competitors, to see how coverage of them compares to coverage of you.

Build a Living Database of Who Actually Covers Your Space

["Traditional media lists go stale fast — writers move, beats shift, and new independent voices on Substack or Bluesky often break stories before anyone on a legacy list does. Subalytics builds your contact database from who's actually writing about your space right now, based on real mentions and coverage rather than a manually maintained spreadsheet.", "That means outreach lists that reflect who's currently covering your category, not who covered it two years ago."]

Get Ahead of the Cycle, Not Behind It

The value of catching a mention early isn't just knowing it happened — it's having time to respond, brief a spokesperson, or reach out to the writer before the story is already set. Subalytics is built to surface mentions as they happen, so your team has runway instead of reacting to something already published.

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FAQ

Common questions

What platforms does Subalytics monitor for media and PR intelligence?+

Substack, Medium, and Bluesky are the primary platforms tracked for this use case, with alerts as new mentions of your tracked brand, topic, or competitors appear.

Can I build a contact list of writers and creators covering my industry?+

Yes — Subalytics builds a contact database from the writers and creators actually publishing about your tracked topics, based on real coverage rather than a static, manually maintained list.

How quickly am I alerted to a new mention?+

Mentions are tracked as they're published, so alerts reflect coverage as it happens rather than in a delayed batch report.

Can I track competitor mentions the same way?+

Yes — the same mention tracking applies to any brand, topic, or competitor you choose to follow.

Have a question or a custom use case?

Tell us what you're trying to monitor or search across, and we'll get back to you within a business day.

Know Who's Covering Your Story, As It Happens

Give Subalytics your brand, topic, or competitor — we'll show you who's writing about it and when.

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