The data layer for podcasts, Substack and Bluesky
Know who's talking.
Know what they said.
Creator and audience data, speaker-identified podcast transcripts and company mentions keyed to tickers, from 167K+ newsletters, 300K+ Bluesky accounts and 250K+ tracked podcasts. Delivered by console and API.
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Who uses Subalytics
Built for three kinds of teams.
Financial Institutions
Company mentions and podcast transcripts as ticker-keyed, point-in-time data for hedge funds, asset managers and research teams.
Learn more →Creator Intelligence
Find and track the experts on Substack, Bluesky, Medium and podcasts, with audience history and engagement.
Learn more →Media Intelligence
Podcast monitoring data, licensed for your product: transcripts with speakers, company mentions and creator data.
Learn more →Signal, not noise
Five platforms. One schema.
We track the channels where conversations are genuine and trust drives action, then normalize them into one dataset you can query.
Bluesky
The early-discovery edge — spot creators before they break through.
Substack
Long-form newsletters with the most engaged paying audiences online.
Medium
Topic authority and evergreen reach across professional verticals.
Podcasts
Deep, durable attention — the highest-trust medium there is.
Snapchat
Direct, native audiences invisible to every other analytics tool.
The stack
Data in. Intelligence out.
Three layers, built to fit however you work: raw, continuously updated data, the tools built on it, and research on request.
Continuously updated creator and content data across Substack, Bluesky, Medium, Snapchat and podcasts: audiences, engagement, growth and post-level data in one schema, plus podcast transcripts and company mentions.
Tools that put the data to work for analysts, marketers and engineering teams.
Answers to your specific questions, researched from the same data.
Live leaderboards
Top-10 creators, ranked by signal
The most engaged and fastest-growing creators on each platform — constantly updated, sliced by topic, timeframe, and audience size.
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Snapchat leaderboard — request access
Snapchat creator rankings aren't in the public dataset yet. Request access and our team will share current Snapchat leaderboard data with you directly.
Request AccessWays teams use it
Discover creators. Read the landscape.
Influencer Discovery
Find the right creator for any brief. Filter by platform, topic, audience size, engagement rate and growth trajectory, and surface the creators who match the brief.
Learn more →Market Intelligence
Understand what's being discussed in your category, who's shaping it, and which narratives are gaining traction, across five platforms in one place.
Learn more →Media Monitoring & PR Intelligence
See who's covering your story before it hits the mainstream press cycle. Track brand and topic mentions across Substack, Medium, and Bluesky, build a contact database of the writers and creators actually driving the conversation, and get ahead of coverage instead of finding out about it after the fact.
Learn more →Podcast Transcripts & Company Mentions
Timestamped transcripts with named speakers from 250K+ tracked podcasts, and every mention of a public company across podcasts, Substack and Bluesky, keyed to ticker.
Learn more →Substack Analytics
See what's landing with your audience, split by subscribers and followers. Fine-tune what you publish for each group, and benchmark your growth against creators in your niche.
Learn more →In the press
Insights + Media
April 5, 2026
Featured in Vanity Fair: Fashion takes the stage on Substack - which profiles are the most interesting to follow today?
January 15, 2026
Featured in CO- by US Chamber of Commerce: How Businesses From The RealReal to Hinge are Leveraging Substack to Boost Brand Engagement
April 4, 2025
Featured in Vogue Business: Has fashion Substack hit its saturation point?
March 18, 2025
Featured in Digiday: Substack’s video push sees modest bump, but a long road remains to win over creators
One console. Every niche platform.
Get actionable intelligence and unique insights. Query Bluesky, Substack, Medium, podcasts, and Snapchat creators from a single data model.