Substack · Medium · Bluesky · Podcasts · Snapchat

Every niche creator.
One console.

The only platform tracking content, authors, and audiences across all five high-trust channels — unified into one queryable data model. Stop stitching together five tools and a spreadsheet.

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subalytics.com / discover

Platforms

Bluesky✓

Substack✓

Medium✓

Podcasts✓

Snapchat✓

Facebook✕

Instagram✕

TikTok✕

YouTube✕

topic: fintech eng: >5% sort: growth

CreatorAudienceEng.

LELetters from an American
substack · heathercoxrichardson

2,900,000

AMAmerican Ambition
substack · cenedella

2,300,000

POPolitiBrawl
substack · politibrawl

1,300,000

COCosmicRx Weekly Energy Report
substack · thecosmicrx

1,200,000

LELenny's Newsletter
substack · lennysnewsletter

1,200,000

Signal, not noise

Five platforms. One schema.

We track the channels where conversations are genuine and trust drives action, then normalize them into a single source of unique insights and actionable intelligence..

Bluesky

300K+ influencers

The early-discovery edge — spot creators before they break through.

Substack

167K+ newsletters

Long-form newsletters with the most engaged paying audiences online.

Medium

85K+ publications

Topic authority and evergreen reach across professional verticals.

Podcasts

150K+ shows

Deep, durable attention — the highest-trust medium there is.

Snapchat

200K+ creators

Direct, native audiences invisible to every other analytics tool.

// excluded by design: InstagramTikTokYouTubeX / Twitter

The stack

Data in. Intelligence out.

Three layers, built to fit however you work — from raw continuously-updated data to AI-native products to high-touch research.

[01]

Data

The foundation

Continuously updated creator and content data across all five platforms — audiences, engagement, growth, and post-level signals, normalized to one schema.

SubstackMediumBlueskyPodcastsSnapchat

[02]

Products

Built on the data

Tools that put the data to work — for analysts, marketers, and machines alike.

DashboardTop Posts trackerAPI accessMCP connector for Claude

[03]

Insights

The high-touch layer

Bespoke answers and signature research that gets cited — and brings the right buyers to us.

Custom researchState of Creators reportsThe Subalytics Index

Live leaderboards

Top-10 creators, ranked by signal

The most engaged and fastest-growing creators on each platform — constantly updated, sliced by topic, timeframe, and audience size.

Letters from an Americanheathercoxrichardson 2,900,000Subscribers

American Ambitioncenedella 2,300,000Subscribers

PolitiBrawlpolitibrawl 1,300,000Subscribers

CosmicRx Weekly Energy Reportthecosmicrx 1,200,000Subscribers

Lenny's Newsletterlennysnewsletter 1,200,000Subscribers

Robert Reichrobertreich 1,100,000Subscribers

The Pragmatic Engineerpragmaticengineer 1,100,000Subscribers

The Truth About Cancerthetruthaboutcancerofficial 1,100,000Subscribers

The Bulwarkthebulwark 1,000,000Subscribers

Eltoro Market Insightseltoromarketinsights 979,000Subscribers

Blueskybsky.app 34,170,984Followers

Alexandria Ocasio-Cortezaoc.bsky.social 2,209,793Followers

Mark Cubanmcuban.bsky.social 1,481,796Followers

Mark Hamillmarkhamillofficial.bsky.social 1,373,794Followers

The Oniontheonion.com 1,350,693Followers

The New York Timesnytimes.com 1,336,293Followers

George Takeigeorgetakei.bsky.social 1,320,577Followers

Rachel Maddowmaddow.msnbc.com 1,144,888Followers

Stephen Kingstephenking.bsky.social 1,125,378Followers

MeidasTouchmeidastouch.com 1,074,476Followers

The Startupswlh 890,031Subscribers

Personal Growthpersonal-growth 563,723Subscribers

Better Programmingbetter-programming 224,264Subscribers

Google Designgoogle-design 221,502Subscribers

The Airbnb Tech Blogairbnb-engineering 158,849Subscribers

Google Developersgoogle-developers 153,565Subscribers

Ascent Publicationthe-ascent 145,675Subscribers

Invisible Illnessinvisible-illness 130,949Subscribers

JavaScript Scenejavascript-scene 130,825Subscribers

The Happy Startup Schoolthe-happy-startup-school 127,400Subscribers

Crime Junkiecrime-junkie 59,476,000Listeners / mo

The Joe Rogan Experiencethe-joe-rogan-experience 36,082,500Listeners / mo

My Favorite Murder with Karen Kilgariff and Georgia Hardstarkmy-favorite-murder-with-karen-kilgariff-and 28,223,667Listeners / mo

Call Her Daddycall-her-daddy 27,084,667Listeners / mo

The Ben Shapiro Showthe-ben-shapiro-show 24,896,167Listeners / mo

The Dailythe-daily 16,980,833Listeners / mo

Morbidmorbid 15,766,000Listeners / mo

This American Lifethis-american-life 14,274,500Listeners / mo

Pod Save Americapod-save-america 13,769,500Listeners / mo

Sofia with an Fsofia-with-an-f 13,623,333Listeners / mo

Snapchat leaderboard — request access

Snapchat creator rankings aren't in the public dataset yet. Request access and our team will share current Snapchat leaderboard data with you directly.

Request Access

Explore the full leaderboards →

Five ways to use it

Discover creators. Read the landscape.

use_case_01

Influencer Discovery

Find the right creator for any brief. Filter by platform, topic, audience size, engagement rate, and growth trajectory — and surface who matches, not just who has the biggest numbers.

use_case_02

Market Intelligence

Understand what's being discussed in your category, who's shaping it, and which narratives are gaining traction — across five platforms in one place.

use_case_03

Media Monitoring & PR Intelligence

See who's covering your story before it hits the mainstream press cycle. Track brand and topic mentions across Substack, Medium, and Bluesky, build a contact database of the writers and creators actually driving the conversation, and get ahead of coverage instead of finding out about it after the fact.

use_case_04

Podcast Intelligence

Full transcripts, speaker identification, and topic tagging across a growing library of podcasts by category. Search what was said, not just what was published — built for teams who need podcast content in a structured, queryable format rather than an audio file.

use_case_05

Creator Self-Analytics

See what's actually landing with your audience — broken out by subscribers versus followers, not blended into one number. Fine-tune what you publish for each group, and benchmark your growth against creators in your niche.

In the press