Influencer Discovery

Find the Right Creator for Any Brief

Filter by platform, topic, audience size, engagement rate, and growth trajectory — and surface who matches, not just who has the biggest numbers.

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Most influencer discovery still starts with a spreadsheet, a follower count, and a guess. Subalytics replaces the guess with filters that actually predict fit: platform, topic, audience size, engagement rate, and growth trajectory, all searchable across Substack, Medium, Bluesky, Snapchat, and podcasts in one place. Instead of starting from who's biggest, you start from who's actually right for the brief.

Search by What Actually Predicts Fit

Five Filters That Matter More Than Follower Count

Platform

Narrow to the exact platform your campaign needs, or search across all five at once.

Topic

Find creators actually publishing in your category, not just tagged with a loosely related keyword.

Audience size

Set the range that fits your budget and goals, from micro-creators to established names.

Engagement rate

Surface creators whose audience actually responds, not just ones who accumulated followers.

Growth trajectory

Spot creators on the way up before they're the obvious, expensive choice.

Why Fit Beats Follower Count

A creator with a smaller, highly engaged, on-topic audience will usually outperform a bigger name with a broad, disengaged one — but that's invisible if all you're sorting by is follower count. Subalytics is built so audience size is one filter among several, not the default sort order.

Campaign matching

Shortlist creators whose actual content and audience match your brief, not just their bio.

Category benchmarking

See how a creator's engagement and growth compare to others in the same niche before you commit.

Early discovery

Find creators gaining traction in a category before they're priced like an established name.

Built for Teams Evaluating Many Creators at Once

Discovery rarely means picking one creator in isolation — it usually means comparing dozens for a single campaign. Subalytics is built for that workflow:

Save and compare shortlists across campaigns
Export creator lists and metrics for reporting or client review
Track how a shortlisted creator's numbers change over time before you commit
API access for teams who want creator data in their own tools

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FAQ

Common questions

Can I search for creators by topic and audience size at the same time?+

Yes — filters combine, so you can search by topic, platform, audience size, engagement rate, and growth trajectory together rather than one at a time.

Which platforms does Subalytics cover for creator discovery?+

Substack, Medium, Bluesky, Snapchat, and podcasts, searchable individually or all at once.

Can I find smaller or emerging creators, not just the biggest names?+

Yes — growth trajectory and engagement rate filters are built specifically to surface creators gaining momentum, not just the largest audiences.

Can I export a shortlist of creators for a client or campaign brief?+

Yes, shortlists and their underlying metrics can be exported for reporting or shared for review.

Have a question or a custom use case?

Tell us what you're trying to monitor or search across, and we'll get back to you within a business day.

Find Your Next Creator Match in Minutes

Give Subalytics a topic, a platform, and an audience range — we'll show you who actually fits.

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