Market Intelligence

Know What's Being Discussed in Your Category — Before Everyone Else Does

Understand what's being discussed in your category, who's shaping it, and which narratives are gaining traction — across five platforms in one place.

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Following a category used to mean monitoring one platform at a time and hoping you didn't miss where the real conversation was happening. Subalytics tracks Substack, Medium, Bluesky, Snapchat, and podcasts together, so you can see what's actually being discussed in your market, which creators are driving that conversation, and which narratives are gaining traction — without stitching the picture together from five separate tabs.

One View Across Five Platforms

Stop Piecing Together the Picture Manually

Substack and Medium

long-form analysis and opinion pieces where narratives are often first argued out in detail.

Bluesky

fast-moving public conversation and reaction, useful for spotting a narrative as it's forming.

Snapchat

audience-facing creator content, useful for reading how a narrative reaches a younger or more casual audience.

Podcasts

long-form, conversational takes — often where a narrative gets its most detailed articulation.

Find Who's Actually Shaping the Conversation

In any category, a handful of creators tend to set the terms of the conversation that everyone else reacts to. Subalytics surfaces those creators directly, ranked by actual influence within your category rather than raw audience size, so you know whose take to watch first.

Category leaders

Identify the creators whose posts and episodes consistently get picked up and referenced by others in the space.

Emerging voices

Spot creators gaining traction in a category before they become the obvious names to watch.

Spot Narratives Before They Peak

["A narrative usually shows up in a handful of posts or episodes before it becomes the conversation everyone's having. Subalytics tracks topic and narrative volume over time across your tracked platforms, so a rising theme is visible while it's still forming — not just after it's already mainstream.", "That lead time is the actual value: knowing what's about to be the conversation gives your team room to respond, contribute, or position ahead of it, instead of reacting after the fact."]

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FAQ

Common questions

Which platforms does Subalytics track for market intelligence?+

Substack, Medium, Bluesky, Snapchat, and podcasts, viewable individually or combined into one cross-platform view.

Can I track a specific topic or category over time?+

Yes — Subalytics tracks topic and narrative volume over time, so you can see when a theme is picking up momentum rather than only seeing a snapshot.

How do I find the most influential creators in my category?+

Subalytics ranks creators by actual influence within a category — based on engagement and how often their content is picked up or referenced — rather than by raw follower count alone.

Is this useful for competitive intelligence, not just general market trends?+

Yes — the same tracking that surfaces category narratives also works for monitoring how specific competitors or their leadership are being discussed across the same five platforms.

Have a question or a custom use case?

Tell us what you're trying to monitor or search across, and we'll get back to you within a business day.

See Your Category's Conversation in One View

Give Subalytics a topic or category — we'll show you what's being said, who's saying it, and where it's heading.

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