Substack analytics
Substack analytics beyond the dashboard
See how your newsletter's growth compares with others in your category, and split what lands with subscribers from what lands with followers.
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Substack's dashboard shows your own subscribers, opens and views. It can't tell you whether your growth is good for your category, or how your audience compares with newsletters like yours. Subalytics tracks 167K+ Substack newsletters every week, so your numbers come with context.
What Substack's built-in stats show
What you get from Substack
Subscriber counts, email opens, post views and traffic sources for your own publication.
What's missing
How your growth compares with newsletters of the same size or topic, and how that changes week by week.
Where Subalytics helps
Weekly snapshots across 167K+ newsletters give you a benchmark for your category.
Subscribers and followers are different audiences
Why blended metrics hide the real picture
Subscribers
a smaller, higher-intent audience, often paying or opted in for your content. What lands with this group is a signal about depth and loyalty.
Followers
a broader, lower-friction audience discovering your content passively. What lands here is more about reach and discoverability.
Why the split matters
a post can spike engagement with followers while barely registering with subscribers, or the other way round, and a single blended metric hides that.
Fine-tune what you publish for each group
Once subscriber and follower engagement are visible separately, patterns show up quickly: some topics or formats do better with one group than the other. That tells you what to publish more of, and for whom.
This applies across the platforms Subalytics tracks, so you can see whether a pattern holds everywhere you publish.
Benchmark your growth against your category
Is 3% subscriber growth in a quarter strong or weak? It depends on your category and size. Subalytics compares your growth with other newsletters in your category, so you have context for the trend line.
Tracking many newsletters?
Sponsors, agencies and platforms use the same data to compare newsletters across a whole category.
FAQ
Common questions
Yes. Substack shows subscribers, opens, views and traffic sources for your own publication. It doesn't benchmark your growth against other newsletters.
Subscriber metrics reflect your higher-intent, opted-in audience, while follower metrics reflect a broader, lower-friction audience. Subalytics reports them separately rather than blending them into one engagement number.
Yes. engagement is broken out by audience type, so you can identify which topics or formats land with each group specifically.
Yes. Subalytics benchmarks your growth, engagement, and subscriber-to-follower mix against other creators in your category, so your own numbers have context.
Subalytics covers Substack, Medium, Bluesky, Snapchat, and podcasts, so you can see how your performance compares across the platforms you publish on.
Contact us
Have a question or a custom use case?
Tell us what you're trying to monitor or search across, and we'll get back to you within a business day.
See your real numbers, in context
Connect your accounts and see what's actually landing with subscribers versus followers, benchmarked against your niche.