Podcast monitoring data for media-intelligence platforms
Add podcasts to your monitoring product
A licensed feed of podcast transcripts with speakers, company mentions and creator data, plus Substack and Bluesky, delivered daily by API for you to build into your product.
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Your customers want to know when they're mentioned on podcasts. Building that yourself means collecting feeds, transcribing audio every day, separating speakers and matching names, before you write any product code.
Subalytics does that part. Media-monitoring and intelligence platforms license the data and show it in their own products under their own brand: transcripts of new episodes from 250K+ tracked podcasts, speakers with title and company, and company mentions keyed to ticker, alongside Substack and Bluesky.
What's in the feed
Podcast transcripts
/api/v1/podcast-transcripts/
Timestamped segments with speaker name, role, title and company where identified, plus podcast and episode metadata.
Company mentions
/api/v1/entity-mentions/
Every mention of a monitored public company across podcasts, Substack and Bluesky, with passage, timestamps and confidence.
Creator and podcast data
/api/v1/podcasts/
Podcast categories, languages and owners; creator profiles and audience history for Substack, Bluesky and Medium.
Substack posts
/api/v1/substack-posts/
Posts with engagement, searchable by creator, audience and length.
Coverage you can explain to customers
The 250K+ tracked podcasts are a curated list of news, business, sports and technology shows, chosen because that's where decision-makers talk. If a customer needs a show that isn't tracked, it can be added on request.
Freshness and sync
| Data | Freshness | How to sync |
|---|---|---|
Podcast transcripts | Daily; usually within a few hours of 05:00 UTC | podcast-transcripts?updated_from=<last sync> |
New episodes | Daily | podcast-episodes?transcribed_from=<last sync> |
Bluesky mentions | Within minutes | entity-mentions?source=bluesky&updated_from=<last sync> |
Substack mentions | Each collection run | entity-mentions?source=substack&updated_from=<last sync> |
Integration
Get a key
We enable the endpoints in your license on one API key.
Load podcasts
List the tracked podcasts with category and language, and map them to your source list.
Sync daily
Pull new and changed episodes and transcripts once a day with the date filters.
Map entities
Use speaker fields and company mentions to attach podcast content to your customers' profiles and alerts.
Show it in your product
Display transcripts, passages and mentions in your interface, under your brand.
Licensing
Data is licensed per product line (podcast data, company mentions and creator data). Licenses cover showing the data to your customers inside your product, including under your own brand. Our sales team agrees the scope and terms with you.
FAQ
Common questions
Yes. Licenses cover display to your customers inside your product, including white-label use under your brand. Talk to sales about scope and terms.
Yes. The tracked list is curated, and podcasts can be added on request.
Automatically, on a best-effort basis. Each speaker can have a name, role, title and company, and any of them can be empty when they couldn't be identified.
The standard feed starts from when each podcast was first tracked. Historical data can be provided on request.
No. Subalytics covers podcasts, Substack, Bluesky and Medium.
Contact us
Have a question or a custom use case?
Tell us what you're trying to monitor or search across, and we'll get back to you within a business day.
Close your podcast coverage gap
Tell us what your customers monitor today and which shows and companies matter to them. We'll scope a feed and a license.